We have in-house embroidery facilities at Eqco having invested in our own industrial embroidery machine, logo digitisation software and even a laptop just for use with the embroidery software!

Eqco Embroidered Doesitall Quarter Sheet Jack BoarderEqco Waterproof Quarter SheetEqco Embroidered Quarter Sheet Softshell JacketEqco Embroidered Softshell Gilet

While most fabrics are suitable for embroidery, some are better suited to vinyl applications, which we also offer. Click here for more details.

Eqco Neon Hi Viz Vest Top

You can buy items from us with or without personalisation or you can supply items to us to embroider, although we cannot guarantee the quality of the finish with items you supply if we haven't worked with them before. It's very much a case of 'you get what you pay for' with embroidering on poorer quality, cheaper garments - the finish is less professional because of the garment quality.

If you have a business or sponsor logo you would like to have embroidered on a quarter sheet, stall guard, gilet, saddlepad, jacket, stirrup bag and so on you can either supply your own embroidery file (with the file ending .dst or .pes) to us at the correct size or we can create the file for you (see this listing).

It can seem expensive to have embroidery added to your item but there's a lot of work which goes in to personalising items with your initials, your horse's name, your instagram hashtag, an image, your logo and so on (see below if you're interested in the process)! The investment into the machine, software and laptop also approached £10,000 for some context.

The largest size for embroidery is 28cm across and 20cm tall. This is the size of the biggest hoop (frame) you can get for our machine. This size is appropriate for rugs, quarter sheets and clothing - the embroidery won't look lost at this size.

Smaller items - such as stirrup bags and In Case Of Emergency Tags - will need a smaller hoop (the fabric would fall through the bigger hoop) and thus will have a smaller embroidery area. 

Eqco Embroidered Stirrup BagsEqco In Case of Emergency TagEqco Embroidered Stirrup BagsEqco 50mm In Case of Emergency Tags

Lots of people want to go for the largest size embroidery possible but this isn't always advisable. The reason is that applying thousands of very dense embroidery stitches to fabric with a certain amount of give can have a negative impact on the fabric. Distortion of the fabric or over-stiffening can occur so we will advise you of the appropriate size to go so that this is avoided but your image is still visible with text clearly legible. 

Embroidery Prices

Description Price For One Side Price For Two Sides (25% Discount)

Initials (two or three letters with or without dots in between)

£10 £15

Three to 10 characters

£15 £22.50

11 to 15 characters

£17.50 £26.25

16 to 20 characters

£20 £30

21 to 25 characters

£22.50 £33.75

Simple logo (outline image)


Simple logo and text up to 15 characters

£25 £37.50

Complex logo (filled in image as opposed to outline)

£25 £37.50

Complex logo and text up to 15 characters

£30 £45

These are the stages we go through to embroider items:

At The Point Of Order
- check spelling/design (logos will sometimes need sending through in a different format or higher resolution but a jpeg or png at a reasonable size should work)
- confirm font needed, whether text is to be UPPER CASE, Title Case or lower case
- confirm whether the text is to be straight or angled
- confirm thread colour
- for logos or images needing digitising with text in, we'll need to try to establish the font used for a more accurate finish. If we can determine the font, we check to see if it's one we already have. If we don't have it, we search to see if there is a free download. If we can't download it for free, we will try to get your logo designer to send it to us or see if there's another font from our list which you would be happy to use instead. Failing that, we will ask if the customer would like to pay to purchase the font or to go with the hand tracing option

Creating The Embroidery File
- create the file in the embroidery software. This includes inputting the text/uploading the logo file and tracing around it by hand (can take up to half an hour depending on the logo or image and often needs a lot of adjustments), choosing the font, adjusting the kerning (space between letters), adjusting the stitch density (dictated by the type of fabric we're using), stitch direction and pull compensation (again depends on the fabric type)
- creating smaller or larger versions of the same text or design for multiple item projects where the items are different sizes e.g. size 6 and 8 gilets and jackets have a smaller back area and so the embroidery file has to be proportionately reduced in size from that used on larger items. Likewise with stirrup bags
- depending on the complexity of the design, we will typically send the customer a simulation of the stitching generated by the software for them to approve
- for logos and images we will generally run an embroidery test prior to embroidering the actual item

Preparing The Item For Embroidery
- check the centre point of the item, the correct height for the embroidery to appear and mark with tailor's chalk where the embroidery will go
- putting the embroidery hoop on the item (can be surprisingly challenging with thicker fabrics) and tightening the screws on the hoop
- adjusting the hoop tension and fabric within the hoop once it has been tightened
- clicking the hoop onto the machine with the item in place. This can be another challenge (particularly with jackets and gilets where there are zips and thick seams getting in the way of the machine's moving parts and potentially causing the embroidery to have massive errors which can't be unpicked (believe me, I've been here FAR too many times)
- loading the file on to the embroidery machine and checking size and position by running a dummy preview of the area to be embroidered. We often embroider items upside down so that the lion's share of the fabric hangs away from the machine
- changing embroidery thread(s)
- changing machine needs depending on fabric type e.g. faux leather needs a thicker needle
- adding stabilising paper under the item for additional structure
- selecting which of the six needles to assign to each colour in the design
- pressing go and keeping everything crossed. Every time

While The Embroidery Is Taking Place
- standing next to the machine with breathe held hoping and praying nothing bad happens
- trying to get on with other work but constantly keeping an eye on the machine
- waiting for the inevitable beeps when the upper and/or bobbin thread breaks, the bobbin runs out or such like (the metallic threads are the worst. They break ALL the time)
- when the machine beeps and stops stitching, we need to find the source of the issue. This could be to do with thread tension, neighbouring threads crossing over and so on
- each time the machine stops, we have to go back a few stitches to make sure there are no gaps left
- we might have to reduce the speed the machine runs for a while to get past the 'sticky' area and then increase the speed again
- it can often take between 45 minutes and and an hour to embroider an item with near constant checking and fixing of the machine

Once Embroidery Has Completed
- trimming any loose threads
- peeling off backing paper
- removing hoops
- wiping off chalk marks